Manpasand Beverages


Steeppricing gives bitter taste!

Between 2011 and 2014 private equity firm SAIF Partners picked up about 30% of Manpasand’s equity  for Rs 45  cr, average cost being Rs 80.45, at an earnings multiple of less than 30. The same stock is now being priced Rs 290-320 at an exorbitant multiple of 88-95! What’s more, Rs 174 cr public money is earmarked for a new manufacturing facility in Haryana and a new corporate office in Vadodara which are only in nascent stage and could run into cost and time overrun.

 

OFFER AT A GLANCE

Name

Manpasand Beverages Ltd

Public Offer

125 to 137.8 lakh shares of Rs 10 each

Offer % on Total Equity

25% to 27% on Rs 50.05 cr to Rs 51.35 cr

Post-IPO Promoter Stake

49.16% to 50.43%

Offer Price

Between Rs 290 and Rs 320 

Offer Amount

Rs 400 cr 

Application Quantity

45 & Multiples of 45

Bid/Offer Opens

June 24, 2015

Bid/Offer Closes

June 26, 2015

Listing

BSE and NSE

Rating

Nil

Book Running Lead Managers

Kotak Mahindra, IIFL Holdings, ICICI Sec

Registrars

Karvy Computershare

 

The IPO

The present public offer is a fresh issue of Rs 400 cr from the company. The offer is being made through the book-building route with a price band of Rs 290-320. The issue quantum amounts to 125 to 137.8 lakh shares which constitute 25 to 27% of the post-issue capital (Rs 50-51.35 cr).

 

IPO Object

The company proposes to utilize the issue amount for a) Setting-up of a new manufacturing facility in the state of Haryana Rs 153 cr; b) Modernization of existing manufacturing facilities at Vadodara and Varanasi Rs 39 cr; c) Setting-up of a new corporate office at Vadodara Rs 23 cr and d) Repayment of borrowings to the tune of Rs 101 cr. The balance proceeds net of issue expenses is earmarked for general corporate purposes.  

 

Grading

The company has not sought rating for its IPO.

 

Lineage

The Vadodara-registered Manpasand Beverages Ltd (MBL) has been promoted by Dhirendra Singh (53) who holds a bachelor‘s degree in arts from Gorakhpur Vishvidhyalaya, Varanasi.  He was previously employed at the PSUs ONGC and Petrofils. The genesis of MBL dates back to 1997  when a proprietorship in the name Manpasand Agro Food was formed by the promoter and launched fruit drinks under the brand `SIP‘. He reportedly set up a manufacturing plant at Vadodara in 2005 and created an additional line in 2007 to produce Tetra Pak fruit drinks. The proprietorship was converted into a partnership in 2010 and towards the end of that year MBL was formed to take over the business of the partnership firm.

In 2011 MBL raised capital by way of allotment of 1,000 Equity Shares and 899,000 CCPS to private equity firm SAIF Partners (SPIL) and set up a new manufacturing plant at Varanasi. Same year, the company inducted B.M. Vyas, ex-managing director of Gujarat Co-operative Milk Marketing Federation, the dairy company selling the Amul brand, as an independent director.

During 2012 and 2013 MBL increased installed capacities at Vadodara and Varanasi and signed Sunny Deol as brand ambassador for `Mango SIP’. In 2014 it launched new brands `Fruits up’, `Manpasand ORS’ and `Pure Sip’ and roped in Mary Kom as brand ambassador for `Manpasand ORS’. Same year MBL raised further capital by way of allotment of 218,600 CCPS to SPIL and 112,500 equity shares to Aditya Birla Trustee Company and acquired the facility at Dehradun.  In 2015, the company commenced production at its Vadodara-2 unit.

MBL is essentially a fruit drink company with a primary focus on mango fruit. The combined installed capacity of its manufacturing facilities is said to be 40,000 Tetra Pak Cases a day and 65,000 PET Bottle Cases a day for fruit drinks and 15,000 PET Bottle Cases a day for carbonated fruit drinks.

 

Financial Performance

After graduating from partnership to limited liability company MBL’s top line leapt from Rs 86 cr in FY12 to Rs 294 cr in FY14. In the first nine months of FY15, the company’s revenue stood at Rs 239 cr. MBL’s operating margin, which was at 16.3% in FY12, has marginally dipped to 15.5% in FY14. Though the top line has grown consistently, the company’s bottom line has been fluctuating. Net profit vaulted from Rs 6 cr in FY12 to Rs 22 cr in FY13 but, dropped to Rs 20 cr next year. In the first nine months of FY15, the profit stood at Rs 12.69 cr. More importantly, the company has enjoyed positive cash flows from operations in the last three years.

The company’s productive assets have more than doubled to Rs 195 cr in fiscal 2015 whereas its borrowings have gone up by only Rs 23 cr. MBL made a bumper 9 for 1 bonus issue last year which enlarged the capital from just Rs 2.5 cr to Rs 37.55 cr in 2015.  The company joined the dividend list in 2013 with a modest rate of 10% which was maintained in 2014.      

FINANCIAL TRACK RECORD OF MANPASAND BEVERAGES

(Rs in Lakh)

Dec-14

Mar-14

Mar-13

Mar-12

Operating Revenue

23910

29431

24024

8573

Other Income

37

5

32

41

Gross Revenue

23947

29436

24056

8614

Operating Profit

3674

4575

3904

1438

Operating Margin %

15.2

15.5

16.1

16.3

Finance Cost

776

771

428

301

Depreciation

1491

1489

1016

455

Tax

139

271

218

74

Net Profit

1269

2043

2242

608

Net Operating Cash-flow

5114

230

3191

-1395

Net Worth

18486

9478

7469

5267

Equity Capital

3755

250

250

250

Net Block

18476

9194

9265

3990

Long Term Borrowings

3854

2587

2998

1700

Short Term Borrowings

5000

3918

1749

1039

Total Borrowings

8854

6505

4747

2739

 

Valuation & Perception

MBL is asking for a market cap of Rs 1600 cr for a business whose current turnover is less than Rs 325 cr. The company says that there was no comparable peer in the listed domain. While MBL’s predecessors in the mango fruit drink market (makers of Frooti & Jumpin) have not gone public, there are many domestic players in the branded food and beverage segment currently quoted on the trading screen. These scrips are discounted between 12 and 69 times their earnings and less than 2 times their revenue. As compared to this, MBL’s price band is certainly too steep. MBL asks for a P/E of more than 88x and P/R of around 5x. Can such an exorbitant discounting be justified for a business which involves no great technology?

Here it is worth noting that the promoters would be holding nearly a half of the post-issue large equity of over Rs 50 cr at a cost of just Rs 2.91 a share! The private equity fund, SPIL, will hold 22% equity at a cost of only Rs 80.45 a piece and Aditya Birla Trustee will have a stake of 2% at Rs 233 a share. As such, once the lock-in lapses, one may find a lot of selling pressure.  

The promoter of MBL is new to the investors. Will he live up to the expectation of the investors who are going to invest at such a high price? It is too early to comment. Nevertheless, the disclosure made in the offer document regarding the corporate governance practiced by the management does not exude much optimism.

The company’s statutory auditors have qualified that the company’s internal control system regarding purchase of inventory, fixed assets and sale of goods & services need to be strengthened in commensurate with the size of the company. Also, they had to say that the company had not been regular in depositing statutory dues like PF, Income Tax, Sales Tax, Service Tax, etc!   

HOW MANPASAND COMPARES WITH DOMESTIC FOOD BRANDS

CO_NAME

M-CAP

EQ

P/E

P/R

P/NB

OPM

YLD

PRICE

 

(Rs Cr)

(x)

(%)

(Rs)

DFM Foods

489

10.00

68.9

1.9

5.4

8.6

0.5

489

Tasty Bite

282

2.57

26.1

1.6

4.6

14.0

0.1

1,098

ADF Foods

143

22.38

11.5

1.1

1.9

16.8

2.4

64

Bambino Agro

77

8.01

24.6

0.3

1.7

8.9

1.6

96

Chordia Food

34

2.98

20.6

1.0

3.1

11.2

0.0

115

Orient Beverages

23

2.16

18.3

1.0

2.9

11.4

0.5

107

MANPASAND

1602

50.05

94.7

5.0

8.7

15.2

0.3

320

 

1489

51.35

88.0

4.7

8.1

15.2

0.3

290

 

Lead Managers’ Track

For the Rs 400 cr IPO, MBL has hired the services of three investment bankers namely, Kotak Mahindra Capital, IIFL Holdings and ICICI Securities. Big names may effectively help marketing the public issue but, will they ensure decent returns to the investors? The track record of some of the IPOs advised by these investment bankers is frightening. 

In recent years, Kotak Mahindra associated with three public issues in as many years and all the three are currently quoting at a discount. The offer documents do not reveal the investment banker’s record beyond three years. Since 2010, Kotak has handled as many as 23 IPOs of which 11 are currently quoting below the offer price. While jubilant, priced at 140, has fetched fabulous returns (1163%) in five years, Techpro Systems and Vascon Engineers, offered at Rs 355 and Rs 165 respectively, have inflicted a capital loss of 97% and 91% on the investors.    

KOTAK MAHINDRA CAPITAL-MANAGED IPOs

COMPANY NAME

IPO

IPO

CURNT

GAIN

 

DATE

PRICE

PRICE

%

Adlabs Entertainment

10-Mar-15

180

166.50

-8

Ortel Communications

3-Mar-15

181

168.10

-7

Speciality Restaurant

16-May-12

150

140.70

-6

Future Consumer

25-Apr-11

10

12.01

20

Muthoot Finance

18-Apr-11

175

187.30

7

Tata Steel

19-Jan-11

610

310.40

-49

Coal India

18-Oct-10

245

399.75

63

Prestige Estates

12-Oct-10

183

250.35

37

Oberoi Realty

6-Oct-10

260

296.15

14

Tecpro Systems

23-Sep-10

355

9.39

-97

Eros International

17-Sep-10

175

517.55

196

Gujarat Pipavav

23-Aug-10

46

219.45

377

Bajaj Corp

2-Aug-10

132

429.70

226

SKS Microfinance

28-Jul-10

985

461.80

-53

Hindustan Media

5-Jul-10

166

210.60

27

Jaypee Infra

29-Apr-10

102

12.65

-88

Nitesh Estates

23-Apr-10

54

16.45

-70

NMDC

10-Mar-10

300

119.80

-60

Rural Electrificat

19-Feb-10

203

285.90

41

Hathway Cable

9-Feb-10

48

49.05

2

NTPC

3-Feb-10

201

137.10

-32

Vascon Engineers

27-Jan-10

165

15.10

-91

Jubilant Foodworks

18-Jan-10

145

1,831.10

1163

 

SEBI’s disclosure norms might have helped IIFL Holdings to hide its past. MBL’s offer document claims that IIFL did not manage any IPOs in last three years. However, the fact is, in its previous avatar, India Infoline, the same invest banker handled 5 public issues between July 2007 and April 2010. Of these only Talwalkars’ record is worth speaking about. Nu Tek India and Omnitech Infosolutions managed by IIFL are currently quoting at a loss of 99% and 95% respectively. 

IIFL HOLDINGS-MANAGED IPOs

COMPANY NAME

IPO

IPO

CURNT

GAIN

 

DATE

PRICE

PRICE

%

Talwalkars Better

21-Apr-10

128

317.80

148.3

Infinite Computer

11-Jan-10

165

167.70

1.6

Cox & Kings

18-Nov-09

165

257.85

56.3

Nu Tek India

29-Jul-08

48

0.50

-99.0

Omnitech Infosol

19-Jul-07

105

5.75

-94.5

 

In the case of ICICI Securities, in last two years the investment bankers have associated with four public issues and all the four are currently quoting above the offer price. Nevertheless, the post-issue performance of the IPOs handled by ICICI Sec in the year 2010 is pathetic. The investment banker lead managed as many as 13 public issues in that year of which 11 are quoting below the investment cost. Of these, A2Z Infra and Shree Ganesh Jewel are languishing at more than 95% discount! Three more scrips have lost in excess of 80% of the investment value.   

ICICI SECURITIES-ASSOCIATED IPOs

COMPANY NAME

IPO

IPO

CURNT

GAIN

 

DATE

PRICE

PRICE

%

PNC Infratech

8-May-15

378

380.20

0.6

VRL Logistics

15-Apr-15

205

311.10

51.8

Shemaroo Entertainment

16-Sep-14

170

237.40

39.6

Wonderla Holidays

21-Apr-14

125

255.55

104.4

Power Finance Corp

10-May-11

203

271.50

33.7

Future Consumer Ent

25-Apr-11

10

12.01

20.1

Muthoot Finance

18-Apr-11

175

187.30

7.0

PTC India Financial

16-Mar-11

28

45.05

60.9

Punjab & Sind Bank

13-Dec-10

120

42.85

-64.3

A2Z Infra Engineering

8-Dec-10

400

14.33

-96.4

Shipping Corporation

30-Nov-10

140

48.75

-65.2

Claris Lifesciences

24-Nov-10

228

249.80

9.6

Power Grid Corporat

9-N ov-10

90

141.25

56.9

Commercial Engineers

30-Sep-10

127

19.20

-84.9

Engineers India

27-Jul-10

290

222.35

-23.3

Parabolic Drugs

14-Jun-10

75

8.01

-89.3

Jaypee Infra

29-Apr-10

102

12.65

-87.6

Nitesh Estates

23-Apr-10

54

16.45

-69.5

Shree Ganesh Jewel

19-Mar-10

260

12.94

-95.0

Rural Electrificat

19-Feb-10

203

285.90

40.8

NTPC

3-Feb-10

201

137.10

-31.8


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